Tales of the Cocktail® is the drinks industry’s annual meeting place for exchanging new ideas, products, and techniques featuring in-person education, tastings, networking, and awards programming.

Since 2002, the global spirits community has gathered in the heart of the French Quarter for Tales of the Cocktail®. What started as an annual walking tour of historic New Orleans cocktail bars has now become the world’s leading cocktail conference.

Tales of the Cocktail Foundation (TOTCF) is pleased to announce the 23rd annual Tales of the Cocktail® (TOTC) conference, returning to the historic The Ritz-Carlton, New Orleans from July 20-25, 2025. Centered on the theme Evolve, the conference will explore the cocktail industry’s ongoing transformation and development, highlighting evolution as a catalyst for innovation and a necessity for growth. 

Tickets will be available on World Cocktail Day: May 13, 2025. 

To learn more, sign up for updates, and start booking, please visit their website.